Are you ready to Stand out from the oversaturated market, and earn more as a result?
Are you ready to Stand out from the oversaturated market, and earn more as a result?
Tired of guessing where your next client is coming from?
CAPTURE THE MARKET
Marketing resources for newborn and family photographers
Tired of guessing where your next
client is coming from?
CAPTURE THE MARKET
Marketing resources for newborn and family photographers
Say goodbye to overwhelm and hello to a solid plan , where you will attract your
dream clients on auto pilot.
Your step-by-step roadmap to booking dream clients and building a magnetic brand with ease and
efficiency. This isn’t just about posting on social media—it’s about creating a marketing strategy
that actually works (even when you're not online).
Who is this for? If you’re a...
Family, maternity, or newborn photographer in your first 5 years of business
Dreaming of being fully booked with clients who truly value your work
Tired of winging your marketing with no clear plan or direction
Time-poor and juggling all the hats—photographer, marketer, admin, editor
Family, maternity, or newborn photographer in your first 5 years of business
Dreaming of being fully booked with clients who truly value your work
Tired of winging your marketing with no clear plan or direction
Time-poor and juggling all the hats—photographer, marketer, admin, editor
Then Capture The Market was made for YOU.
No more second-guessing. No more endless trial and error.
Just a proven, repeatable framework to attract your ideal clients, grow your bookings,
and market your business with confidence.
Ready to ditch the feast-or-famine bookings cycle??
Keep reading...
Let’s be real...
Taking beautiful photos won’t fill your calendar—it’s just one piece of the puzzle.
The real magic happens when you stop guessing and start marketing with strategy—crafting a clear message that attracts dream clients, creating a time-saving content plan that fits your life, and building a marketing system that works even when you're not online.
But here’s the problem…
You’re posting random content without a strategy, hoping it sticks.
You’re relying on Instagram trends instead of building real relationships.
And you’re so busy being everywhere, you're not standing out anywhere.
You Already Have the Talent—now it’s time to build a brand that brings clients to you.
Having a solid marketing plan is the key to:
✅ Filling your calendar without relying on last-minute posts or discounts
✅ Consistently attracting dream clients who value your work
✅ Feeling confident and in control of your business, instead of constantly winging it
The good news? You don’t have to figure it out on your own.
Capture The Market gives you a clear, structured marketing framework so you can market with purpose, not panic—and build long-term momentum that lasts.
Are you ready to turn your passion into a fully booked,
thriving business?
This course is for you if you're....
A family and newborn photographer that struggles to attract consistent photography clients and want a proven marketing system
You're overwhelmed with social media and need strategies that actually work to generate leads
You want to create irresistible offers that convert potential clients into bookings
You need help creating a marketing plan that works even when you're not actively promoting
You're looking for templates and easy-to-implement tools to save time and grow your business faster
You’re ready to build an email list of loyal clients and automate follow-ups
You want to learn marketing techniques that fit your personality, not a cookie-cutter approach
Say goodbye to overwhelm and hello to a solid plan , where you will attract your dream clients on auto pilot.
This course is for you if you're....
A family and newborn photographer that struggles to attract consistent photography clients and want a proven marketing system
You're overwhelmed with social media and need strategies that actually work to generate leads
You want to create irresistible offers that convert potential clients into bookings
You need help creating a marketing plan that works even when you're not actively promoting
You're looking for templates and easy-to-implement tools to save time and grow your business faster
You’re ready to build an email list of loyal clients and automate follow-ups
You want to learn marketing techniques that fit your personality, not a cookie-cutter approach
"Before enrolling in Capture the Market, I felt completely lost when it came to marketing my newborn and family photography business. I was constantly struggling to find clients and had no idea how to make my brand stand out. After going through Mel's course, everything changed. The strategies are not only effective but also tailored to photographers like me. I went from barely getting inquiries to being fully booked for months in advance! The templates and step-by-step guidance made marketing so much easier. It’s hands-down the best investment I’ve made in my business!"
— Sarah K, Student
I've been in your shoes!
wondering how to attract more clients, feeling overwhelmed by all the marketing advice out there, and frustrated with inconsistent bookings.
I know what it’s like to hustle endlessly with little to show for it. That’s why I created Capture the Market—to give photographers like you a clear, actionable marketing strategy that actually works. With the right tools and approach, you can build a thriving business that attracts your dream clients consistently, without burning out.
Introducing...
CAPTURE
THE MARKET
Marketing Strategies for Newborn & Family Photographers
I've been in your shoes!
wondering how to attract more clients, feeling overwhelmed by all the marketing advice out there, and frustrated with inconsistent bookings.
I know what it’s like to hustle endlessly with little to show for it. That’s why I created Capture the Market—to give photographers like you a clear, actionable marketing strategy that actually works. With the right tools and approach, you can build a thriving business that attracts your dream clients consistently, without burning out.
Here's what I learned:
YOU DON'T NEED TO
GO VIRAL TO HAVE A SUCCESSFUL
PHOTOGRAPHY BUSINESS!
Social media is only a fraction of the marketing pie.
And you definitely don’t have to sacrifice your time to run a successful business.
Trust me, I've been there.
WHAT YOU'LL ACHIEVE IN THIS COURSE
1
Consistent
Client Bookings
Learn how to attract your ideal clients on a regular basis using marketing strategies tailored specifically for photographers. No more waiting around for inquiries—your calendar will start filling up with ease.
2
Standout
Brand Identity
Discover how to position yourself as the go-to photographer in your niche, so you're not competing on price. You’ll learn how to communicate your unique value and create irresistible offers that clients can’t resist.
3
Time-Saving
Marketing Systems
Implement proven workflows and automation to handle your marketing effortlessly, even when you’re not actively promoting. You'll have more time to focus on your passion—photography—while your marketing works for you in the background.
Testimonials
What They're saying
Here's what some of our students have to say.
“Capture the Market completely transformed my business! I went from struggling to get clients to having a waitlist within just a few months. The marketing strategies are easy to follow and work like magic. Highly recommend it for any photographer ready to level up!”
Narelle Thoms
“This course is a game changer! I always felt lost when it came to marketing, but now I have a clear plan that brings in consistent bookings. Mel’s advice is practical and tailored perfectly for family photographers.”
Taya Norman
"Since taking Capture the Market, I’ve doubled my bookings and clients keep coming back! The step-by-step strategies helped me find my voice and build real connections with my audience.”
Tammy Duras
Who this course is not for...
If you're hoping for an overnight solution without putting in the work, this course won't meet your expectations. Capture the Market requires commitment and action to see real, lasting results.
If you're not ready to invest time and resources into improving your marketing strategy, this course may not be for you. Success comes from applying the tools and strategies provided.
If you prefer a one-size-fits-all approach, this course isn’t for you. Capture the Market is designed to help you build a personalised marketing plan that fits your unique brand and style.
Who this course is not for...
If you're hoping for an overnight solution without putting in the work, this course won't meet your expectations. Capture the Market requires commitment and action to see real, lasting results.
If you're not ready to invest time and resources into improving your marketing strategy, this course may not be for you. Success comes from applying the tools and strategies provided.
If you prefer a one-size-fits-all approach, this course isn’t for you. Capture the Market is designed to help you build a personalised marketing plan that fits your unique brand and style.
READY TO INVEST
IN YOURSELF?
Transform Your Photography Business Today!
Total Value $1,159
one time payment
$57 USD
or three monthly payments of $22 USD
11 Step by step videos to watch at your own pace
Learn how to position yourself as the go-to photographer in your niche.
Email Marketing templates
Step-by-step methods to draw in your ideal photography clients consistently.
Proven techniques to boost engagement and convert followers into clients.
Plug-and-play email templates to nurture leads and encourage repeat bookings.
Streamline your marketing efforts with easy-to-implement workflows that save time.
Craft compelling offers that attract your ideal clients without compromising on price.
How to turn one-time clients into loyal, repeat customers.
My Custom GPT Bot for 30 days of content created in just minutes. with your Voice, Values and Vibe!!
BONUS: Mel's exclusive Trello board containing her actual marketing plan and templates
"I can’t believe how much my business has grown since taking this course! Mel’s marketing strategies are so clear and easy to implement. I went from struggling to find clients to being booked solid for months. This course gave me the confidence and tools I needed to build a sustainable business!"
-Anni Surtkjert, student
FAQ
Is this a live course?
No this course is pre-recorded so you can watch and implement in your own time. This way you never miss a thing. You can replay and re-watch as many times as you like.
Can I download the videos?
All content is viewed online in the form of streaming video once you have logged into your account.Our video content is not downloadable. Other content such as downloadable resources will be available for download.
Are there any additional costs/payments?
The course focuses on some third party apps Mel uses to work efficiently. You may want to subscribe to some of these apps once watching the course.
What is the refund policy?
Due to the immediate availability of all our content, we do not offer refunds.If you need support with the course please contact us and we are here to support you.
Will there be 1:1 training?
As the course is pre-recorded there will be no contact with Mel. Please get in touch with me at [email protected] if you wish to schedule some 1:1 time.
What experience is required to understand the course?
This course is designed for both beginners and experienced photographers. No prior experience is required.